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How Dight works for local business outreach

Dight is a lead scoring tool built for agencies, freelancers, and service providers who sell to local businesses. It helps you search any city, rank prospects by need, and understand the signals behind every score so your outreach is faster and more relevant.

  1. Step 1: Search any city

    Enter a keyword and a location. Dight pulls relevant businesses and builds a clean list you can work from immediately.

    Search for businesses by keyword and location
  2. Step 2: Get a score with reasoning

    Each business gets a score based on measurable digital signals. You also get a plain-language explanation so you know what to mention in the first message.

    Lead score with a breakdown of the reasoning
  3. Step 3: Review the signals that matter

    Quickly scan the essentials—website status, reviews, activity, and other indicators—so you don’t waste time on dead-end leads.

    Business signals like website quality, reviews, and activity
  4. Step 4: Reach out with confidence

    Use the score and the reasoning to send relevant outreach that feels personal—not generic. You’ll know what to say and who to prioritize.

    Insights that help you craft confident outreach

What Dight analyzes (high level)

Dight looks at practical, publicly observable signals to estimate need. The goal isn’t vanity metrics—it’s prioritization for outreach.

  • Website quality and presence gaps
  • Reviews, recency, and reputation signals
  • Social activity and consistency
  • Other digital indicators of demand

Next steps

Want to see the flow on the landing page? Jump back to How It Works or check pricing.