Updated
Lead scoring for local business outreach
Lead scoring is how you stop treating every prospect the same. For agencies and service providers selling to local businesses, the best outreach isn’t “more messages”—it’s better prioritization. A simple score helps you focus on the accounts most likely to need your service right now.
What “lead scoring” means (in plain English)
A lead score is a single number that represents how much a business looks like it needs your service. The score should be tied to observable signals—not gut feel—so you can consistently rank prospects and decide who gets contacted first.
Signals that matter for local businesses
If you sell web, SEO, ads, creative, or operations support, your best leads often share the same patterns. Here are common signal categories to score.
- Website signals: broken pages, outdated design, slow performance, unclear CTA, missing tracking basics.
- Reputation signals: review velocity, recency, response patterns, rating gaps vs. top competitors.
- Activity signals: social posting consistency, content freshness, listings hygiene, operational visibility.
- Opportunity fit: service match, location/coverage, size indicators, and clear budget capacity.
A simple scoring framework you can apply today
Start with a 0–100 score. Pick 4–6 signal groups, assign weights, and keep it consistent for a full week of outreach. Then refine based on replies and closes.
Example weights:
- Website quality & gaps: 30%
- Reviews & reputation: 25%
- Consistency/activity: 20%
- Fit & feasibility: 25%
Where Dight fits
Dight automates the “collect signals → score → explain why” loop so you can stop researching manually. You get ranked local business leads plus clear reasoning to personalize outreach.
Want the full flow? Read how it works or jump to pricing.
FAQ (quick answers)
What score cutoff should I outreach first?
Start with the top 10–20% of your list, then widen the band once you’ve exhausted the highest-need accounts.
Should I change weights for different services?
Yes—weights should reflect what predicts buying for your offer. Keep the framework stable, but tune the signal groups to your niche.
Is lead scoring only for large outbound teams?
No. Solo operators benefit the most because scoring prevents wasted research time and helps you prioritize the right outreach every day.